Wednesday, 30 March 2011

Help us get to Edinburgh with Crowd Funder UK!

It's been a pretty depressing day for the arts what with over 200 arts groups finding out that their funding has been withdrawn.  Congrats to all those who were successful in their bids but we can't help but feel for the unlucky ones. We're sure by tomorrow morning survival instincts will be kicking in!

It's a time where companies have to discover new entrepreneurial ways of raising money to make high quality art and How It Ended are doing their bit!

Crowd Funder UK is an exciting new way of generating investments for upcoming artistic projects. You are given space on their website to pitch a project that needs funding and if people like the sound of it they are able donate money to your campaign.

Check out How It Ended's pitch here:

Our pitch is dead simple, we're basically looking for support in bringing WATERPROOF to Edinburgh this summer. It's amazing just how much its costs but we know it's the place to be, especially for emerging companies like us - hoping to be plucked out of obscurity and into the limelight. If you got the chance to see one of our preview shows in Hoxton and liked what you saw or you just think we sound interesting - have a look at our pitch and if you can, we'd really appreciate your support.  This all means so much to us.

Thank you.

We're going to Edinburgh!

We are excited to announce that WATERPROOF will be heading to Edinburgh Fringe Festival this summer!

Jack Dome, Pleasance
5 -29 August, 1.30pm.

We can't wait. It's been a long few weeks, applying for venues, sorting out accommodation and all that but it's all coming together and we couldn't be happier.

Between now and August we're going to be working our socks off to make improvements on the show and ensure that WATERPROOF is the best it can possibly be. We had such a warm response to our preview shows so we know we're onto something. Something great. It really is an exciting time. 

Bring on August!

Friday, 25 March 2011

WORDfest Crawley April 2011

How It Ended will be running workshops at Crawley's WORDfest on Saturday 2nd and Saturday 9th April!

WORDfest is an exciting new festival that celebrates words and writing in all its forms.

Check out the offical website here: 

We will also be in Crawley's Queens Square on Saturday 2nd April from 9am selling books(and drinking lots of tea no doubt) so if you're around do come and say hello!

And if you fancy coming along to one of the workshops... EVEN BETTER. All workshops are £5 and we're working hard to make sure that they're our best yet.

All levels of experience and expertise are of course welcome - it's just about having fun and maybe trying something new. 

If you're interested and/or have any questions regarding the workshops don't hestitate to get in touch on here or drop us a line on:


Thursday, 24 March 2011

An Aqua Town Photography Mission.

Early yesterday morning, as Lutonians made their way into work and the sunshine even made Cheapside look beautiful - we took these photos. 

Call it research.

How It Ended are very excited to announce that with the help of The Hat Factory Arts Centre, WATERPROOF will be staged in a dilapidated shop or disused warehouse space in Luton later this spring. Do keep checking the blog as full details of the event will be announced very soon...!

This early morning photography mission made us realise just how many closed down shops/disused spaces there are in Luton. We took photos of near 20 buildings in the space of half an hour. They are everywhere.

It made us feel sad and nostalgic but excited because somewhere, maybe on George Street, High Town or Cheapside is Laura's 'Aqua Town'.